Experience Connections at 2022 Crummer Alumni Weekend

All Crummer Alumni are invited back to campus for events including the popular Crummer Cocktail Hour and Masterclass events.

In-person Crummer Alumni Weekend is back for the first time since 2019 with a loaded slate of events.

Held in conjunction with Rollins Alumni Weekend, Crummer Alumni Weekend will enable all alumni to experience Crummer-specific events that have been favorites of year’s past, along with access to all of the in-depth programming Rollins has to offer.

Crummer is thrilled to be offering four unique life-long learning sessions on Saturday March 26th, featuring Crummer faculty, instructors, and alumni. During these Crummer Masterclasses, attendees will discover negotiation tactics, explore innovation with design thinking, learn to navigate social media reviews and complaints, and use drawing to inform on DEI topics. The Crummer Masterclasses include:


Bill Grimm

Negotiation in a Nutshell with Professor Bill Grimm, 12:00 – 1:00 p.m.

Join Professor Grimm for an interactive negotiation session, and leave with key negotiating tactics and tips from our resident expert. After the presentation, he will point out how important preparation is for negotiation.

Jacob Hancock

Design Thinking in a Culture of Innovation with Jacob Hancock ‘19MBA, 1:30 – 2:30 p.m.

We live in an ever-changing world, and we all need to innovate. But what does it take and how do we do it? What is innovation, exactly? Join Jacob Hancock, executive director of the Seeds Innovation Lab as he explores innovation topics and leaves you with a framework for expanding innovation within your organization.

Dr. Tim O'Brien '17DBA

Social Media Reviews and Customer Complaints with Dr. Tim O’Brien ‘17DBA, 3:00 – 4:00 p.m.

In the role of business owner or management how do you handle customer social media reviews and complaints properly? This session will focus on how to handle social media reviews and online customer complaints. When to respond to the customer, when not to, and how to respond. This will be an interactive session with audience participation.


Stanton Reed '93MBA

Drawing on Diversity with Stanton Reed ‘93MBA, 4:30 p.m. – 5:30 p.m.

Learn how fundamental drawing concepts inform diversity, equity, inclusion, and belonging through a hands-on, interactive workshop with Stanton Reed, the interim Campus President at Osceola, Lake Nona, and Poinciana Campuses of Valencia College. Key takeaways from this Masterclass will include the ability to suspend negative judgement, identify assumptions, and value all voices – all the while practicing drawing concepts like perception of edges, spaces, relationships and gestalt. Sharpen your pencil and be ready for an engaging experience. All drawing materials will be provided for this session.

Following the Masterclass events, all Crummer alumni are invited to sip and socialize during a Crummer-exclusive happy hour where cocktails and light appetizers will be served at the Bush Science Center Atrium.

“We are so excited to welcome back Crummer alumni back to campus for a weekend full of engaging events,” said Mike Brown, Director of Alumni Relations at the Crummer Graduate School of Business. “It’s been too long since we’ve held a large in-person event like this and we know alumni will enjoy this as much as we’ve enjoyed curating it.”

If you are unable to join in-person, Crummer is offering virtual participation for the Masterclass events. You may register for Alumni Weekend here.