Associate Professor of Marketing

Tracy R. Kizer, Ph.D.

“Teaching is as much an art as it is a science, and I enjoy the ability to combine the two perspectives in delivering engaging content for my students.”

Dr. Kizer was formerly an Assistant Professor of Marketing in the School of Business Administration at the University of Dayton, where she taught Promotions Management. She also spent time as a Post-Doctoral Research Fellow in Marketing at Syracuse University.

Her research interests include celebrity influences on consumers’; decision to buy and the role of self-regulation in consumer behavior. Her findings have appeared in the Journal of the Academy of Marketing Science, the Journal of Business and Industrial Management, the Journal of Public Policy and Marketing. She has also served as a reviewer for multiple business societies and conferences.

Dr. Kizer received her Ph.D. in Business Administration in Marketing from the University of South Florida and also holds an MBA from the Crummer Graduate School of Business at Rollins College.


  • Ph.D., University of South Florida
  • MBA, Crummer Graduate School of Business at Rollins College


  • Office Phone: 407-646-2530
  • Email: tkizer@rollins.edu
  • Office Location: Bush Executive Center, Rm. 301