Mini MBA Live Preview
May 7 @ 12:00 pm – 12:30 pm

Marketing has become easier to do. What hasn’t become easier is deciding what’s worth doing.
More tools. More data. More output — AI is accelerating it all. Execution is no longer scarce.
And yet— a surprising amount of marketing effort still goes in the wrong direction.
Well executed. Well measured.
And often, wasted.
Just ask yourself: how much of your marketing budget is actually driving results,
and how much is simply keeping things moving?
Because customers don’t see your strategy, your channels, or your campaigns.
They experience what you put in front of them— and decide, over time, whether it was worth it.
And in those moments, everything either comes together… or it doesn’t.
Across these two modules—defining and understanding your client, and creating value for customers—
you will leave with a clearer basis for decision-making:
who you are really serving, what value actually holds, and where to focus.
Because in a world where execution is easy,
advantage comes from making the right calls.
Event Details
Date: May 7
Time: 12:00–12:30 PM (ET)
Location: Virtual
Thirty minutes inside a real Mini MBA module. Not a webinar. Not a sales pitch.
A working session on how marketing decisions actually hold—when execution is no longer the constraint.