Dr. Wenkai Zhou has recently joined Crummer as an Associate Professor of Marketing, bringing a wealth of experience from his previous roles at the University of Central Oklahoma and the University of Wisconsin–Green Bay. Originally from Xi’an, China’s ancient capital, Wenkai possesses deep insights into Chinese cultural dimensions and their influence on business ideologies. His international perspective is enriched by his childhood years in Australia and extensive academic pursuits across the United States. With his diverse Eastern and Western background, Wenkai is passionate about helping individuals and organizations navigate global trends, including technological transformations and cross-cultural consumer decision-making, to enhance strategic marketing decisions in today’s interconnected yet unpredictable global economy.

Wenkai’s current research interests include AI-marketing interface, marketing in emerging markets, digital technology adoption and organizational adaptiveness, consumer decision-making, and innovative survey methodologies. He has presented at diverse academic conferences and his scholarly contributions have been featured in a broad array of journals including:

• Technological Forecasting and Social Change
• Journal of Business Research
• European Journal of Marketing
• Journal of Knowledge Management
• International Journal of Market Research
• Journal of Personal Selling & Sales Management
• Journal of Brand Management
• Journal of Research in Interactive Marketing
• Appetite
• Journal of Marketing Analytics
• Journal of Computer Information Systems
• Journal of Marketing Theory and Practice
• Journal of Business-to-Business Marketing
• Marketing Intelligence & Planning
• International Journal of Emerging Markets

His research has won track best paper awards at the Society for Marketing Advances annual conferences. In 2022, his co-authored research on the drivers of salespeople’s AI acceptance received honorable mention for the prestigious Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice, as recognized by the Journal of Personal Selling & Sales Management. He has served as a co-guest editor for a special issue of International Marketing Review, as well as for a special issue of International Journal of Market Research. He also serves on the editorial review board of Journal of Global Marketing and Journal of Information Technology Case and Application Research.