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Charles Harwood Professor of Marketing and Strategy

Greg W. Marshall, Ph.D.

“The Crummer Graduate School of Business at Rollins College is a great value for students because the skills and knowledge they get here translate directly to the workplace — we are incredibly applied and always focused on best business practices. All of this translates into a great environment for students and faculty.”

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Associate Dean for Academics and the Academic Director for the Executive DBA Program. For three years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship, which each year recognizes one faculty member at Rollins College whose outstanding scholarly achievement or creative accomplishment has helped to bring national prominence to the College. He was previously on the faculty at TCU, Oklahoma State University, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Dr. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. Dr. Marshall has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Strategic Marketing, Introduction to Strategy, and Sales and Relationship Management). In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. He is co-author of several textbooks that are widely used around the world: Marketing Management 1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 4th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published nearly 50 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships.

Dr. Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and also is a Fellow and Past President of the Society for Marketing Advances.

Expertise

  • Marketing Strategy
  • Business Strategy
  • Marketing Management
  • Marketing Planning
  • Selling and Sales Management
  • Service Quality
  • Consumers
  • Retailing

Degrees

  • Ph.D., Oklahoma State University
  • MBA, University of Tulsa
  • BSBA, University of Tulsa

Contact

01
Crummer’s Global Summer: Teaching, Consulting and Traveling
02
Dr. Greg Marshall Inducted into Direct Selling Education Foundation Circle of Honor
03
Marketing Experts Discuss Intersection of Brand and Experience in the Digital Age
04
Dr. Greg Marshall Reflects, Receives Lifetime Achievement Award
05
It’s Time for Firms to Adjust to the Gig Economy Workforce, Says Dr. Marshall

Crummer’s Global Summer: Teaching, Consulting and Traveling

A trio of Crummer professors who spent their summers traveling the globe are now ready to share their perspectives with students this fall.

Dr. Greg Marshall Inducted into Direct Selling Education Foundation Circle of Honor

Dr. Greg Marshall, along with two other academic colleagues, were inducted into the Direct Selling Education Foundation’s Circle of Honor at the annual convention in Austin, TX.

Marketing Experts Discuss Intersection of Brand and Experience in the Digital Age

In the first Crummer Dean’s Breakfast Series, three marketing gurus shared their thoughts on building a brand in a rapidly-changing environment.

Dr. Greg Marshall Reflects, Receives Lifetime Achievement Award

A Renaissance Man at Crummer, Dr. Greg Marshall, receives Lifetime Achievement Award from the American Marketing Association

It’s Time for Firms to Adjust to the Gig Economy Workforce, Says Dr. Marshall

Charles Harwood Professor of Marketing and Strategy Dr. Greg Marshall says the gig economy is already here and fields like marketing and sales will be the most affected.