Leading with Purpose
Authority under pressure.
Character under scrutiny.
Leadership is not tested when conditions are stable.
It is revealed when pressure rises.
A 6-week virtual program with Mark Hertling and Keenan Yoho.
May 5 – June 10, 2026 · 1–2 hours per week · Virtual
Is your leadership built on character — or just competence?
Competence gets you into senior roles. Character determines whether you hold authority once you’re there.
In an era of AI integration, constant visibility, and accelerating decisions, leadership is no longer defined by results alone. It is defined by how consistently your actions align with your values when pressure rises and when information is incomplete, scrutiny is high, and decisions cannot wait.
Leading with Purpose is a 6-week virtual program designed to strengthen centered authority before those defining moments arrive. Not through motivation. Through disciplined practice.
Led by Mark Hertling and Keenan Yoho — two faculty members whose combined experience spans military command, operations research, and organizational leadership — this is not a series of lectures.
It is a structured dialogue between masters of their craft.
Three Reasons Leaders Choose This Program
Leadership is not tested in calm environments.
Participants learn how to remain centered, disciplined, and clear when scrutiny increases and decisions must be made without full information.
Two Perspectives. One Leadership Discipline
Most leadership programs offer theory or experience.
Designed for the Environment Leaders Face Today
AI acceleration.
Constant visibility.
Faster decision cycles.
Practice, Not Performance
Executive presence is often taught as performance.
Three areas of development.
One coherent framework.
Leadership is not revealed when things go well.
It is revealed when responsibility becomes real.
I. Strategic Influence and Trust
Command Presence: Develop a credible leadership presence that builds immediate trust and reinforces authority across diverse settings — not through title, but through alignment.
Narrative Leadership: Gain the ability to translate complex data into compelling narratives that secure resources, build stakeholder confidence, and demonstrate measurable impact.
II. Operational Excellence & AI Governance
Human-Centered AI: Learn to leverage AI to enhance operational outcomes while sustaining ethical, human-centered governance. Understand where AI supports judgment — and where it cannot replace it.
Decision-Making Under Pressure: Acquire advanced frameworks for navigating ambiguity and making timely, structured decisions in high-stakes environments — without overcorrecting or deferring clarity.
Strategic Competence: Navigate complex environments with authentic, value-driven decision-making that bridges the gap between skill and character.
III. Organizational Transformation
Performance Diagnostics: Identify critical performance gaps and design interventions that ensure long-term objectives are met — before those gaps become visible failures.
Visionary Execution: Develop the ability to communicate a clear vision that transforms organizations rather than just managing them — and sustain that vision un
Program Details
Everything you need to know before you register.
- Program Length: 6 Weeks
- Location: Virtual — synchronous sessions
- 2026 Dates: May 5 – June 10, 2026
- OrientationOne 30-minute introductory session before the program begins
- Weekly Sessions: Synchronous virtual 60-minute sessions held on Tuesdays and Thursdays, 12:00 to 1:00 PM
- Office Hours: Faculty-led sessions on alternate Wednesdays, 12:00 to 1:00 PM — for deeper discussion and direct faculty access
- Program Fee: $2,250 per participant
Learning Modules & Faculty
Each session is led by dr. Mark Hertling and dr. Keenan Yoho structured as a dialogue between two disciplines, not a lecture series.
Participants engage with real scenarios, apply frameworks in context, and leave each session with something concrete.
Six weeks. Six leadership sessions. Three faculty office hours for deeper discussion and direct access to instructors.
Session 1: Foundations of Transformational Leadership
Explore the core principles that distinguish transformational leaders and how leadership evolves as responsibility expands.
Session 2: The Attributes of Transformational Leaders
Examine the attributes that build credibility, trust, and authority within organizations.
Faculty: Mark Hertling
Office Hour
Craft a Personal Leadership Development Roadmap
Participants develop a structured framework to assess their leadership strengths and identify areas for intentional growth.
Faculty: Keenan D. Yoho, Ph.D. Professor of Operations Management
Session 3: Leadership Competencies in Action
Understand how leadership competencies translate into real organizational environments.
Session 4: Influence That Sticks: Leading Down, Across, and Up
Develop strategies to influence across hierarchical and cross-functional structures.
Faculty: Mark Hertling
Office Hour
Assessing Organizational Readiness for Change
Learn how to evaluate an organization’s readiness for transformation and how leaders can influence that process.
Faculty: Keenan D. Yoho, Ph.D. Professor of Operations Management
Session 5: Executive Presence: More Than a Look
Understand how credibility, communication, and alignment shape leadership presence.
Session 6: Leading Through Crisis
Explore frameworks for maintaining clarity and authority during periods of organizational disruption.
Faculty: Mark Hertling
Office Hour
Leading Through Crisis with Executive Presence
Participants integrate lessons from the program to strengthen leadership discipline under pressure.
Faculty: Keenan D. Yoho, Ph.D. Professor of Operations Management
Ideal for leaders carrying significant responsibility
Leading with Purpose is designed for senior leaders and executives across all disciplines who are balancing significant professional demands — and who want to strengthen their leadership before a defining moment arrives, not after.
This program is particularly relevant for:
— Senior leaders whose roles have grown faster than their leadership has been recalibrated
— Executives preparing for a transition to broader or more visible responsibility
— Leaders operating in AI-integrated environments where governance and judgment are increasingly tested
— Professionals who want to move from reactive leadership to centered authority
Considering the program?
Choosing an executive program is an investment of both time and attention.
If you would like to explore whether this program is the right fit, a few resources may help you evaluate it more clearly.
If you have questions about the program structure, the learning experience, or how it aligns with your professional goals, you can schedule a short conversation with a member of our Executive Education team.
We are happy to walk you through the program and help you determine whether it fits your current priorities.
Schedule a conversation.Click here to schedule.
Questions?
Laura Gallagher
Assistant Director – Management & Executive Education
Phone: (407) 691-1252
Email: lgallagher@rollins.edu
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