Center for
Management & Executive Education
Crummer Certification in Business Management
The Crummer Certification in Business Management (CCBM) is grounded in the practical knowledge that can help ambitious professionals enhance their performance by making more informed business decisions. Participants gain new management skills and explore the latest tools to competitively succeed and lead.
Tools for Success
A Leadership Toolkit
About
The Crummer Certification in Business Management (CCBM) Program at Rollins College has been in place for over three decades. It is one of our most popular executive education offerings, serving as a real-world toolkit for manager growth and development. CCBM content is continually updated to reflect current best practices within today’s fast-changing, technology driven business environment.
Through a mix of interactive discussions, readings, case studies, simulation, and problem-solving exercises, the Crummer Certification in Business Management Program offers a practical foundation in the relevant concepts of business management today — topics that form the core of Crummer’s prestigious MBA curriculum. You will leave the program with new information and business tools that can be applied immediately in your organization — no matter what your industry or organization size.
What to Expect
Your accelerated learning experience will consist of 22 class sessions that will include interactive discussions, readings, case studies, and problem-solving exercises. The CCBM is created to provide you with:
- A solid foundation in business theory and practices.
- Immediately actionable information and business tools.
- Concepts that are applicable to every industry and businesses of all sizes.
- Ways to think more strategically and manage more effectively.
- Exposure to current management topics and business trends.
- An overarching view of the various functions within a business organization.
- The ability to communicate more effectively across functional lines.
- The capacity to link business knowledge to results.
- Formal Certification, acknowledging achievement of your expertise in Business Management.
When you enroll in the CCBM program, you’ll also have the chance to network with business professionals from companies throughout Central Florida, as well as interact and learn from top-level faculty with proven business expertise.
Who is it for?
Busy professionals appreciate this accelerated MBA program and the opportunity to quickly outpace the competition. This program is ideal for anyone who needs to improve their business savvy, with an emphasis on smart decision-making skills. Our students run the gamut and frequently include:
- Experienced managers with a proven professional background.
- Up-and-coming, high-potential management talent.
- Individuals seeking to enter a full-time MBA program in the future.
- Professionals with limited business training who find themselves in increasingly responsible roles.
- Business program graduates who need a refresher course.
- Seasoned executives that have fallen behind on the latest technologies, tools, and strategies.
- Anyone who wants to add value to their resume and marketability.
Upon successful completion of the exam, you’ll receive a formal certification from the Crummer Graduate School of Business at Rollins College, a prestigious academic institution that has been ranked by Forbes as #1 in Florida. This certification which documents the new knowledge gained from the CCBM, will give you the competitive edge you need for business success.
What You Will Gain
- A “toolkit” of skills that will help you think more strategically and manage more effectively
- Exposure to current management topics and business trends
- A “big picture” view of business strategy and how each function of business fits into this picture
- The ability to work and communicate more effectively with each functional area of business
- A network of professional peers from a wide variety of businesses and industries throughout Central Florida
- The expertise of top-level faculty who offer “beyond the classroom” expertise
- The opportunity to link business knowledge to results — for your benefit and your organization’s
- Formal Certification option, acknowledging achievement of your expertise in business management
ENROLL
Accelerated Learning.
Amplified Success.
Attendance is required at 19 of the 22 class sessions to receive the completion certificate or take the optional certification examination. Missed classes may be attended the following semester without an additional charge to complete the requirements.
Convince Your Supervisor
Click here for a justification letter you can edit and send to your supervisor to help you make the case for attending this program.
For more information or to schedule a custom training program for your organization, contact us at execed@rollins.edu or 407-691-1252.
Program Details
Under Construction
This training program consists of 22 class sessions that are offered in person and virtually.
Crummer Graduate School of Business at Rollins College | Winter Park, FL & Virtual Synchronous Learning Environment
CCBM Class Sessions
The Crummer Certification of Business Management (CCBM) at Rollins College is designed to provide you with a full scope of leadership knowledge through 22 class sessions. Each session will build upon the previous topic in order to help you develop the managerial skills to excel in the workplace.
First Things First: Exploring the Business of Mindset in Management
Faculty: Bronwyn Hoffmann, MA, Mst, MCC
- Focus on the process of strategic thinking and planning
- Target best practice leadership efforts for maximizing performance
Change Management: Managing Through Change
Faculty: Bronwyn Hoffmann, MA, Mst, MCC
- Strategies and techniques to guide teams and organizations through change
- John Kotter’s 8-step process for leading change
Managerial Communication: Learn, Listen, and Lead
Faculty: Josh Hammonds, Ph.D.
This course will reinforce the essential business communication skills necessary for today’s leaders. You will learn effective communication principles and strategies through self-assessment, reading, writing, and presentations. This type of applied learning will work to increase efficiency and applicability as leaders will strengthen their professional communication competencies on both current and future assignments within the program.
Connection and Collaboration in Business
Faculty: Josh Hammonds, Ph.D.
Defining and Understanding Your Client
Faculty: Tracy R. Kizer, Ph.D.
Building Successful Customer Relationships with Effective Marketing Management
Faculty: Tracy R. Kizer, Ph.D.
- Connecting your business to your customer using best practices from successful companies.
- Translating market trends into successful strategic marketing plans.
Big Data Analytics - The Formal Pursuit of Useful Answers from the Data Deluge
Faculty: Jordan Lomas, MBA
Data, big and small, surrounds us at every point and from every perspective. It can open new, powerful insights on virtually everything. What can it inform you and your business opportunities? This interactive program details the five key pillars of big data analytics: context, data, methods, technologies, and resources along with their orchestration in technical architectures and formal data science processes to successfully uncover actionable answers found in multiple large data sets and data streams. Mastering big data offers a key (and growing) business advantage; A fast-paced combination of lectures, discussions, and exercises gets you started.
When you have completed the program, you will be able to:
- Identify the opportunities and challenges for big data analytics • Identify key analytics and their purpose.
- Identify key technologies and their role in big data analytics
- Form big data architectures focused on specific opportunities that tradeoff time and cost
- Detail key process steps to properly obtain, prepare, and analyze big data
Understanding Your Organizations Cash Flow and Financial Health
Faculty: Halil Kiymaz, Ph.D.
In two class sessions, you’ll explore:
- An examination of the short, long and complete cash cycle of the organization
- Effectively utilizing the balance sheet, income statement and statement of cash flows to evaluate the organization’s historical performance and as forecasting tools
Understanding the Economic Environment
Faculty: Dan Biller, Ph.D.
Gain a better understanding of the external economic environment in which firms operate by:
- Analyzing the behavior of economic growth, inflation, and the job market
- Examining the short-run and long-run operation of the economy
Fundamentals of Accounting and Introduction to Forensic Accounting
Faculty: Nana Amoah, Ph.D.
- Using budgets in planning and controlling firm activities
- Using accounting information for internal decision making
- Understanding financial statements
- Analyzing financial information
Aligning Processes to Organization Strategy
Faculty: Keenan Yoho, Ph.D.
- Business Process Management know-how
- The dynamics of supply chain quality
Global Supply Chain Management
Faculty: Keenan Yoho, Ph.D.
Supply chain management is the integrated management of the business processes and flows of services, physical goods and information from the producers of basic inputs to the final consumer’s use and disposal of products. This module will explore practical concepts, approaches and tools that can be immediately applied to better understand, analyze and improve the efficiency and effectiveness of (service and manufacturing) organizations’ supply chains. The learning objectives of the module are:
- To discuss the basic workings of current (service and physical goods) global supply chains, including outsourcing decisions
- To discuss best practices and improvement opportunities to achieve win-win relationships within supply chains
- To enable participants to analyze and contribute with the improvement of the efficiency and effectiveness of the supply chains with which they are involved
Organizational Strategy: What It Is and Why It's Relevant to You
Faculty: Greg W. Marshall, Ph.D.
- Gain a practical understanding of your role in strategy development and execution, regardless of where you fit on the organization chart
- Learn how to identify core competencies and use them to develop creative ideas for future strategies
- Maximize your personal contribution to organizational success
Critical Thinking
Faculty: Kyle Meyer, Ph.D.
Thinking influences everything you do, or want, or feel. But all thinking is not created equal. There is good thinking and not so good thinking. In this course you will be required to think, analyze, question, and discuss issues affecting day-to-day and business decisions in this complex world. The course is designed to challenge how you think and how you recognize logical arguments, their underlying assumptions and their limitations.
Objectives: When you complete this course you should be able to:
- Describe critical thinking
- Explain why critical thinking is essential in mastering content and effective day-to-day and business problem solving
- Identify biases that undermine thinking and problem formation
- Discuss the elements of reasoning in problem situations
- Evaluate the quality of your thinking
- Demonstrate your critical thinking through argumentation, questioning and reflection
- Apply critical thinking to day-to-day and business settings
Unlocking Human Potential At Work
Faculty: Robert Prescott, Ph.D.
The Power of Teams
Faculty: Robert Prescott, Ph.D.
Business on Purpose: Building the Case for Strategic CSR
Faculty: Keith Whittingham, Ph.D.
The Leadership Challenge - Leadership is Not About You, It's About Those You Serve
Faculty: Robert M. Hebeler, DBA
- Learn how the power of listening is essential for ‘great’ leadership
- Become equipped with key listening behaviors to add to your existing leadership success system
Navigating the Dynamics of Ethics in the Workplace
Faculty: Robert M. Hebeler, DBA
This course will include:
- The History of Ethics and Social Responsibility
- The Contemporary Role and Importance of Ethics in Business
- Recognizing Ethical Challenges specific to the Industry
- Raising Awareness to Ethical Behavior in Business l Case Studies
- The Nature of Social Responsibility
- Social Responsibility Challenges
Upon completing this seminar, attendees will be able to:
- Define business ethics and articulate its operation and value in their corporation
- Detect some of the ethical issues that may arise in business
- Specify how businesses and specifically their business can promote ethical behavior
- Define social responsibility and explain its relevance to business
- Discuss an organization’s social responsibilities to owners, employees, vendors, consumers, the environment, and the community
- Evaluate the ethics of specific business decisions