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A Crummer Graduate School of Business Event
Purpose that performs.
Join Mark Kramer, FSG co-founder and co-creator of Creating Shared Value, and Bill Yeargin, longtime CEO and current Board Chair of Correct Craft, alongside leaders shaping business and community across Central Florida. Explore how purpose can strengthen performance, expand impact, and shape the decisions leaders make today.
Two perspectives on purpose + performance
Featured Speakers
Mark Kramer and Bill Yeargin bring distinct perspectives on how purpose moves from principle into the decisions, leadership, and performance of an organization.
Co-Founder, FSG
Mark Kramer has spent decades reshaping how leaders think about the role of business in society. His work has advanced influential thinking around shared value, collective impact, corporate social impact, and impact investing.
Board Chair, Correct Craft
Bill Yeargin spent two decades leading Correct Craft and shaping the company around a simple but ambitious purpose: Making Life Better. His perspective brings purpose from principle to practice.
About the Series
The John Lord Leadership Lecture Series honors John Lord’s belief that leadership finds its highest expression in service to community. The series carries that legacy forward by challenging leaders to consider how their influence can serve both enterprise and community.
Edyth Bush Charitable Foundation
The John Lord Leadership Lecture Series was conceived through the vision of David A. Odahowski, President & CEO of the Edyth Bush Charitable Foundation, whose generous support makes the series possible.
Reserve Your Spot
Growth, investment, talent, community, and corporate responsibility all create opportunities to align business performance with broader impact. Spend the day alongside business, community, and emerging leaders exploring how purpose can shape the way organizations lead, grow, and create value.