Greg W. Marshall, Ph.D.

The Crummer Graduate School of Business at Rollins College is a great value for students because the skills and knowledge they get here translate directly to the workplace — we are incredibly applied and always focused on best business practices. All of this translates into a great environment for students and faculty.

Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida, USA where he is also founding Academic Director of the Executive DBA program. In addition, he is an Honorary Professor of Marketing at Aston Business School, Birmingham, UK. Prior to his doctoral work, Greg held selling, sales management, and product management positions with CPG firms Warner-Lambert and Mennen, and also held management positions with Target Corporation. 

Greg has considerable experience as a consultant and trainer in the marketing and strategy space for a wide variety of organizations across many service and product industries. These engagements, as well as the topical areas he teaches in the university graduate business school classroom, are focused on such topics as strategic marketing, marketing management, sales leadership/management, and frameworks for business strategy development and execution. 

Greg serves Editor-in-Chief of the European Journal of Marketing, which is one of the top-ranked marketing journals in the world. He is Past Editor of the Journal of Marketing Theory and Practice and the Journal of Personal Selling & Sales Management, for which he now serves on their Senior Advisory Boards. He is a member of the editorial review boards of the Journal of the Academy of Marketing Science and AMS Review. Greg has published over 60 refereed journal articles, all of which are focused on a variety of managerial issues in marketing and sales. 

In addition to his work in the scholarly journals, Greg also contributes to the field of marketing through his co-authorship of several textbooks that are widely used in business school classrooms around the world: Marketing: Real People, Real Choices (Pearson); Marketing Management (McGraw-Hill), Sales Force Management(Routledge), and Contemporary Selling (Routledge). He recently began work on a new book – Strategic Marketing(SAGE). 

Greg served two terms on the Board of Directors of the American Marketing Association (AMA), is Past President of the AMA Academic Council, and also is a Distinguished Fellow and Past President of the Academy of Marketing Science. In addition, he presently serves on the Board of Governors of the Society for Marketing Advances, for whom he also is a Distinguished Fellow and Past President. Greg is a Fellow and a member of the Academic Advisory Council of the Direct Selling Education Foundation (DSEF) and has been named to the DSEF Circle of Honor. He is a recipient of the Lifetime Achievement Award from the AMA Selling and Sales Management Special Interest Group.