Crummer Connections: Podcast & Video Series

Hear the stories of Crummer alumni in their own words as they discuss their accomplishments and Crummer experience.

A Podcast & Video Series

Alumni Stories

Episode 6. Natalie Schmook '05 '06MBA
Episode 5. Serg Albino '10MBA
Episode 4. Diahann Smith '17MBA
Episode 3. Joshua Snyder '10MBA
Episode 2. Cameron Dawson '10 '12MBA
Episode 1. Tadar Muhammad '17MBA

Episode 6. Natalie Schmook '05 '06MBA

Founder & Owner of Hayes Wealth Advisors, LLC

Location: Atlanta, GA

In this show, host J.B. Adams interviews Natalie Hayes Schmook, founder and owner of Hayes Wealth Advisors LLC, a financial planning and investment management services company serving optometrists, optometry practice owners, and their families. Natalie graduated from Crummer in 2006 as a part of EAMBA class 9. Her career started in private wealth management with SunTrust Bank, pivoted to operating a franchise, and then evolved to starting Hayes Wealth Advisors. She and her husband Eric Schmook ’06MBA continue to be involved with Crummer by assisting with the Career Resource Center and participating in the annual Crummer Rollins Venture Plan Competition.

Listen as she shares:

  • How her father served as a role model who helped her become interested in entrepreneurship
  • Her journey after Crummer working with SunTrust Bank, operating a franchise with her husband, and finally starting her own business
  • Lessons learned from starting multiple businesses
  • How to find a meaningful balance between running a business while also building a life

More About Natalie Schmook ’05 ’06MBA

Natalie Hayes Schmook is the founder and owner of Hayes Wealth Advisors LLC, a financial planning and investment management service for employed optometrists, practice owners and their families.

Natalie started her career in the Private Wealth Management division of SunTrust Bank in 2006 and earned her Certified Financial Planner™ designation in 2009. An advisor since 2006, she left her corporate background to put her experience and expertise to work for ODs in an independent, fee-only capacity. Natalie is also a Certified Valuation Analyst™ and Certified Exit Planning Advisor has developed expertise in business valuations and exit planning with a specific focus on optometry practices.

Natalie graduated with Honors from Rollins College in Winter Park, FL and also received her Masters of Business Administration there. She and her husband Eric live in Atlanta, Georgia with their two fun, spunky little girls and enjoy playing league tennis in their free time.

Episode 5. Serg Albino '10MBA

Co-Founder & CEO of ecoSPEARS and Saturday MBA graduate.

Location: Altamonte Springs, FL


In this show, host J.B. Adams interviews Serg Albino, Co-Founder and CEO of ecoSpears, an impact venture delivering cost-effective and eco-friendly cleantech solutions to destroy persistent organic pollutants from our land and waterways. Mr. Albino is a serial entrepreneur with a long career in technology, engineering, and consulting. He graduated from Crummer in 2010 as a part of Saturday MBA class 05.

Listen as he shares:

  • How his company ecoSPEARS finds innovative solutions to challenging environmental problems.
  • The challenges he overcame immigrating from the Philippines to live in New York City and then Orlando.
  • His experience as an aerospace engineer and how he came to study at Crummer.
  • How he applied lessons from the Crummer domestic consulting course to his approach as a consultant.

More About Serg Albino ’10MBA

Serg is an aerospace and thermal engineer by trade as well as a serial entrepreneur. While working at NASA Kennedy Space Center, he worked alongside the inventor of the SPEARS technology. Recognizing the global impact of this breakthrough technology in environmental cleanup, Serg worked with NASA’s Tech Transfer Program and founded ecoSPEARS to continue advancing this technology for worldwide environmental applications. Serg has been involved with the Crummer Entrepreneurial Scholar of Distinction (ESD) program working with teams of students to further develop and commercialize NASA technology. Prior to establishing ecoSPEARS, Serg mentored two Crummer ESD groups working on the SPEARS NASA tech on go-to-market, marketing, and sales strategies. Prior to ecoSPEARS, Serg founded IROC Tactical, a firearms accessory company focused on improving health, safety, and performance for law enforcement and the military. Serg directs the organization’s vision, mission, technical development as well as its business development and strategy formulation. A native of the Philippines and raised in New York City, Serg moved to Central Florida. He holds an Aerospace Degree from the University of Central Florida and an MBA with a focus on Operations & Technology Management from Crummer Graduate School of Business at Rollins College.

Episode 4. Diahann Smith '17MBA

Director of Marketing and Business Development for Florida Dairy Farmers and Executive MBA graduate.

Location: Orlando, FL


In this show, host J.B. Adams interviews Diahann Smith, who currently serves as the director of marketing and business development for Florida Dairy Farmers. Before starting her thirteen-year career with Florida Dairy Farmers, she had a long career in marketing in Central Florida, previously working at the Orlando Sentinel. Ms. Smith graduated from Crummer in 2017 as a part of EMBA 36.

Listen as she shares:

  • The secret to finding the freshest milk in Florida.
  • Her beginnings in Puerto Rico and the role models who shaped her approach to business.
  • Lessons about networking learned while navigating early career roles.
  • Advice to current MBA students.


More about Diahann Smith ’17MBA

Diahann Smith, Florida Dairy Farmers Director of marketing and Business Development, community volunteer and enthusiastic cook.

Diahann Albarrán Smith, a consumer marketing professional with more than 20 years’ experience. Diahann has local, regional and international marketing experience. She began her career at the Orlando Sentinel where she helped launch the Spanish-language El Sentinel and committed to working with the Central Florida Hispanic community where she is an active volunteer. Florida Dairy Farmers recruited Diahann to grow its Hispanic marketing outreach in Florida. She also worked with sister organization the U.S Dairy Export Council, to help market U.S. dairy in the Caribbean. In her current position as Director of Marketing and Business Development for Florida Dairy Farmers, she develops and executes marketing plans and partnerships to promote Florida dairy farmers and the health benefits of dairy. Diahann has volunteered for over 15 years with the Hispanic Chamber of Commerce of Metro Orlando where she not only serves on the board, she leads the 25-person Chamber Ambassadors program. She also serves on the Alumni Board for the Crummer Graduate School of Business at Rollins College where she completed her executive MBA. Diahann enjoys running, baking, and cooking. While not a trained chef, Diahann “plays” one TV where she regularly shares her recipes in national and local TV shows as well as online. She lives in Orlando with husband Jim and their two kids Ethan and Eliana.

Episode 3. Joshua Snyder '10MBA

Vice president of strategic partnerships and business development at PowerDMS and Early Advantage MBA graduate.

Location: Sanford, FL


In this show, host J.B. Adams interviews Joshua Snyder, who currently serves as the vice president of strategic partnerships and business development at PowerDMS. Joshua graduated from Crummer in 2010 as a part of EAMBA 13. In the time since his graduation, he has continued to maintain a strong relationship with Crummer, by working at the Center for Advanced Entrepreneurship for five years, serving at Crummer’s Oktoberfest fundraiser, and joining the alumni board.

Listen as he shares:

  • His experience working in the technology industry and what he loves about it.
  • Early beginnings helping his parents run their business.
  • Lessons learned from serving in a consultant role during his time with the Center for Advanced Entrepreneurship.
  • Insights on becoming an effective leader.


More About Joshua Snyder ’10MBA

Joshua Snyder is the Vice President of Business Development at PowerDMS, a SaaS company in Downtown Orlando with 100+ employees whose investors include Ballast Point Ventures and Frontier Capital. He and his team are responsible for identifying growth opportunities, developing strategic alliances, and serving as the voice of the company to their network of partners. As a member of the senior leadership team, he is also responsible for guiding the company’s strategy for product and corporate development.

Joshua has worked with growth-oriented companies for the past decade, leveraging his background in business development, project management, marketing and strategy creation. Prior to joining PowerDMS, Joshua was the Assistant Director at the Center for Advanced Entrepreneurship at Rollins College. He has held senior level management positions with and served as an advisor to companies in the SaaS, data analytics, modeling & simulation, and arts & entertainment industries among several others.

Joshua teaches Technology Entrepreneurship at the University of Central Florida to an interdisciplinary group of business and engineering students. In his capacity as a champion for the technology and startup community, he has done extensive work with early stage companies. In 2017, he was appointed by the Sanford City Council to serve a four-year term on the board of the Downtown Sanford Community Redevelopment Agency. He also serves on the board of StarterStudio and has served on the boards of the Orlando Tech Association, the Victory Cup Initiative, and GrowFL. In 2016, Joshua was recognized by the Orlando Business Journal’s 40-Under-40.

Joshua holds an M.B.A. from the Crummer Graduate School of Business at Rollins College and a B.S. from the University of Central Florida. He is a lifelong resident of Sanford, FL where he resides with his beautiful wife, Crystal, their daughter, Ruby, and their German Shepard, Jimi. He is also an avid music lover and enjoys performing with his cover band, The Smoking Jackets, at corporate events, weddings and several venues throughout Central Florida.

Episode 2. Cameron Dawson '10 '12MBA

Director, Senior Equity Analyst in the Chief Investment Office of Bank of America and Early Advantage MBA graduate.

Location: New York, NY


Cameron Dawson, currently serves as Director, Senior Equity Analyst in the Chief Investment Office of Bank of America. Her first exposure to business came when, as a teenager, she moved to Miami to pursue a career as a professional ballet dancer. After spending a year at UCF, she enrolled at Rollins College, graduated as valedictorian, and then went on to join the Early Advantage MBA cohort 17 at Crummer. Cameron focused on finance track and was eventually awarded the Edward Moses Distinguished Finance Award. After graduating, she studied to take the CFA, and landed her role with Bank of America.

Listen as she shares:

  • The foundations of business she learned through her career in ballet
  • How she found a new passion for finance through Crummer
  • Her journey as she broke into the finance scene in New York City
  • Advice for other Crummer alumni on paying it forward

Tadar Muhammad '17MBA

Senior Vice President of Workforce Development at HBI (Home Builders Institute) and graduate from the Executive MBA program.

Location: Winter Park, FL

More about Tadar

In his current role, Home Builders Institute Senior Vice President of Workforce Development Tadar Muhammad is responsible for the operation of HBI’s Workforce Training & Employment Department–a budget of more than $8 million and 95 staff. He is responsible nationally for oversight of all workforce development initiatives of secondary and post-secondary students, justice involved youth and adults, veterans and transitioning military and more.

Over the past 25 years, Muhammad has worked in human services, youth development and workforce development with a goal of developing partnerships that assist individuals with learning career-translating skills. Having participated as a featured speaker at several local and national workforce development conferences, he serves on numerous boards and councils to include a Gubernatorial Appointment to the Board of Directors for the Prison Rehabilitative Industries & Diversified Enterprises in Florida, Board Chair for Sunshine Charter High Schools in Orlando, Florida, Board of Directors for the Florida Department of Juvenile Justice Foundation, Board of Directors for the Florida Endowment Foundation for Florida’s Graduates and Orange County’s Citizens’ Commission for Children Advisory Board.

A native Chicagoan, Muhammad moved to Orlando in 1983. After receiving a scholarship to Valencia College and a Warner University Organizational Management B.A., he earned his Executive MBA from Rollins College’s Crummer Graduate School of Business.

In addition to his noted degrees, Tadar Muhammad has completed performance and public speaking-relevant B.A.-level training/coursework in Broadcast Journalism while studying at Florida Agricultural and Mechanical University.

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Thank You

Thank you, Gerard Mitchell '91 '18MBA and J.B. Adams '11MBA - hosts and creators of this podcast & video series.

“The Crummer experience transforms people’s lives. As Crummer alumni, we are proud to have Victor Media Group bringing these stories to everyone in our community. We are grateful for this opportunity and had a great time putting the shows together.”  – Gerard Mitchell and J.B. Adams