Rollins MBA Professor Greg Marshall Elected President of the Academy of Marketing Science

October 26, 2010 – The Rollins MBA at the Crummer Graduate School of Business announced today that Dr. Greg W. Marshall, Ph.D., has begun a two-year term as president of the Academy of Marketing Science (AMS). AMS is the largest global society devoted exclusively to serving marketing academicians, whose membership, which numbers over 1,000, is split approximately 50-50 between U.S. and non-U.S. professors.

“Being elected as president of the AMS as we celebrate our 40th anniversary is a great honor. AMS is a leader in research through our journals and conferences, has solid financial resources and a strong leadership team,” said Dr. Marshall.  “A huge benefit is also being able to bring the discussions and insights from the AMS back to the classroom. It is a great opportunity for my Rollins MBA students to benefit from the work AMS is doing.”

Key strategic initiatives for Dr. Marshall’s term as AMS president include:
  • Continued substantial investment in AMS as the premier provider of global career development opportunities for marketing doctoral students and new faculty
  • A strategic alliance with the Society for Marketing Advances (SMA) to provide joint academic job interviewing and placement opportunities at both the SMA and AMS annual meetings 
  • Creation of an AMS Global Marketing Hall of Fame to recognize the “best of the best” in marketing by both executives and academicians

Dr. Marshall is a Charles Harwood professor of marketing and strategy at Rollins MBA, where he teaches strategic marketing, and business strategy at a graduate level. His appointment as the president of AMS demonstrates the high achievement typical at Rollins MBA where students benefit from a comprehensive academic program taught by the leaders in their respective fields.

Dr. Marshall has published over 40 articles in refereed business journals and is co-author of Marketing Management 1st ed. and Essentials of Marketing Management 1st ed. (McGraw-Hill/Irwin);  Sales Force Management (10th ed., McGraw-Hill/Irwin), Relationship Selling and Sales Management (3rd ed., McGraw-Hill/Irwin), and Marketing: Real People, Real Choices (6th ed., Pearson). He is also editor of the Journal of Marketing Theory and Practice and past-editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. He has received the Outstanding Marketing Teachers’ Award from AMS and the Cornell Distinguished Faculty Award in the Crummer School at Rollins College, both in recognition of his work over the years in MBA education.

AMS serves the global marketing academic community through a variety of programs and publications. An annual conference is held each May in the U.S. In addition, the World Marketing Congress is held biennially outside the U.S., and the Cultural Perspectives in Marketing conference rotates every two years among U.S. and non-U.S. locations. AMS publishes the Journal of the Academy of Marketing Science (JAMS), which is ranked in the field as an “A-level” journal, and has a start-up journal called AMS Review that will publish its first issue in January 2011. AMS Review is unique in that it will be devoted exclusively to theoretical and conceptual work in marketing – no empirical articles will be published in it.

Additional information about AMS can be found at


AireHealth Wins $25,000 Prize at the 2019 Crummer Rollins Venture Plan Competition

Read More

Marketing Experts Discuss Intersection of Brand and Experience in the Digital Age

Read More

Crummer Alumna Leverages Social Entrepreneurship Class to Secure Major Grant for Bach Festival Society

Read More