Mary Conway Dato-on, is Professor of International Business and Social Entrepreneurship, George D. & Harriet W. Cornell Chair, Crummer Graduate School of Business, Rollins College, USA. She is a Fulbright Garcia-Robles Scholar whose research covers social entrepreneurship, non-profit branding, social marketing, cross-cultural consumer behavior, gender and ethics. She has published 20+ peer-reviewed journal articles, five book chapters, 10+ cases, and 40+ professional conference papers. Additionally, Mary leads efforts to promote social entrepreneurship, including a board position on Rally: The Social Enterprise Accelerator, as the inaugural Faculty Director for Rollins’s Social Innovation & Entrepreneurship Hub, and as a leader in developing the Global Links Program – a public–private partnership with reach in four countries.