George D. and Harriet W. Cornell Professor of International Business and Social Entrepreneurship

Mary Conway Dato-on, Ph.D.

“Global dimensions of business are my passion. At Crummer the administration, faculty and students embrace globalization. Multiple theoretical and practical experiences exist that expand the mind and engage participants in multi-cultural business.”

Mary Conway Dato-on, Ph.D., is a Professor of International Business and Social Entrepreneurship at the Crummer Graduate School of Business at Rollins College, where she teaches international business, marketing, and social entrepreneurship. She also leads biannual global consulting projects — mentoring student-led teams to solve real-world business issues. Her teaching service extends across several countries including the United States, Denmark, Spain, Japan, China, and the Philippines. She speaks several languages, including Spanish, Japanese, and Tagalog. Prior to coming to the Crummer Graduate School of Business at Rollins College she was Associate Professor of Marketing and Director of the International Business Center at Northern Kentucky University. She has also taught at Xavier University, University of Kentucky, East China University of Science and Technology, Aarhus University-European Summer School of Advanced Management, the Ateneo de Manila University in the Philippines, and EOI Business School in Spain. Dr. Conway Dato-on was selected for a 2013-2014 Fulbright U.S. scholar grant to conduct research on social entrepreneurship in the Mexican context with Rollins’ partner school, IPADE.

Dr. Conway Dato-on’s corporate experience includes positions in the Philippines, Japan and the United States. During her time in the Philippines, she served as a Corporate Consultant with John Clements Consultants Inc. and as Marketing Director for a Philippine Mahogany Door Manufacturer where she helped establish the company’s first sales branch in the United Kingdom. While in Japan, Dr. Conway Dato-on worked for two years with the Japanese government and one year as a cross-cultural communications trainer in Kobe. Work in the United States included positions as an Area Marketing Manager for Ford Motor Company and four years as a Corporate Trainer for Xavier University specializing in Japanese management and cross-cultural transition issues.

Dr. Conway Dato-on’s research interests include nonprofit branding, social entrepreneurship, cross-cultural consumer behavior, as well as gender and ethics in marketing. In 2012 her book Introduction to Nonprofit Management: Text and Cases co-authored with W. Glenn Rowe was published. The work also included four Ivey cases based on her work with nonprofit organization in different sectors. In addition, her research has appeared in several journals including: International Entrepreneurship and Management Journal, International Journal of Nonprofit and Voluntary Sector Marketing, The Business Journal of Hispanic Research, The International Journal of the Academic Business World, Journal of Developmental Entrepreneurship, International Journal of Shopping Center Research, Psychology and Marketing Journal, Journal of Marketing Theory and Practice, and Journal of Business-to-Business Marketing, among others. She also has several conference proceeding publications with the Academy of Marketing Science, American Marketing Association, Marketing Theory and Practice, Cross Cultural Research Conference, and Association for Consumer Research. She has received three Best Paper Awards, one from the American Marketing Academy and two from the Academic Business World.

Dr. Conway Dato-on serves the local Winter Park community through active involvement on the Board of Directors for Ten Thousand Villages, where she uses her expertise in marketing as the Vice-President and Marketing / Outreach Committee Chair. She also donates her time to Crummer’s Edyth Bush Institute for Philanthropy and Nonprofit Leadership by leading seminars and consulting projects in nonprofit branding. To serve her profession Dr. Conway Dato-on edited the Academy of Marketing Science Proceedings for its 40th annual conference (2011), regularly reviews for academic publications, and acts as track chairs for conferences.


  • International Marketing
  • Nonprofit Marketing
  • Social Entrepreneurship
  • Cross-Cultural Consumer Behavior


  • Ph.D., University of Kentucky
  • MBA/MIM, Denver University
  • BA, Bradley University


Crummer’s Global Summer: Teaching, Consulting and Traveling
Global Links Changemakers Reflect on Immersion Program at Crummer
Eying expansion, Global Links welcomes new staff and global scholars

Crummer’s Global Summer: Teaching, Consulting and Traveling

A trio of Crummer professors who spent their summers traveling the globe are now ready to share their perspectives with students this fall.

Global Links Changemakers Reflect on Immersion Program at Crummer

Indian students feel empowered and inspired after social entrepreneurship program. Dr. Mary Conway Dato-on is the Global Links Faculty Adviser.

Eying expansion, Global Links welcomes new staff and global scholars

As a new Program Manager is hired, lofty goals are set for the Tupperware-Rollins partnership, including bringing in another international scholar.