BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Rollins College - Crummer School of Business - ECPv6.15.17//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://crummer.rollins.edu
X-WR-CALDESC:Events for Rollins College - Crummer School of Business
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T120000
DTEND;TZID=America/New_York:20260507T123000
DTSTAMP:20260501T105829
CREATED:20260429T222608Z
LAST-MODIFIED:20260501T141329Z
UID:6948-1778155200-1778157000@crummer.rollins.edu
SUMMARY:Mini MBA Live Preview
DESCRIPTION:Marketing has become easier to do. What hasn’t become easier is deciding what’s worth doing.\n\n\n\nMore tools. More data. More output — AI is accelerating it all. Execution is no longer scarce. \n\n\n\nAnd yet— a surprising amount of marketing effort still goes in the wrong direction.Well executed. Well measured.And often\, wasted. \n\n\n\nJust ask yourself: how much of your marketing budget is actually driving results\,and how much is simply keeping things moving? \n\n\n\nBecause customers don’t see your strategy\, your channels\, or your campaigns.They experience what you put in front of them— and decide\, over time\, whether it was worth it. \n\n\n\nAnd in those moments\, everything either comes together… or it doesn’t. \n\n\n\nAcross these two modules—defining and understanding your client\, and creating value for customers—you will leave with a clearer basis for decision-making:who you are really serving\, what value actually holds\, and where to focus. \n\n\n\nBecause in a world where execution is easy\,advantage comes from making the right calls. \n\n\n\nEvent Details \n\n\n\nDate: May 7  \n\n\n\nTime: 12:00–12:30 PM (ET) \n\n\n\nLocation: Virtual \n\n\n\nThirty minutes inside a real Mini MBA module. Not a webinar. Not a sales pitch. \n\n\n\nA working session on how marketing decisions actually hold—when execution is no longer the constraint. \n\n\n\n  \n\n\n\nRegister Below:
URL:https://crummer.rollins.edu/event/mini-mba-faculty-preview-3/
LOCATION:FL
ATTACH;FMTTYPE=image/jpeg:https://crummer.rollins.edu/wp-content/uploads/2026/04/03014_MiniMBA-WenkaiZhou-Event.jpg
ORGANIZER;CN="Office of Admission":MAILTO:graduate-business@rollins.edu
END:VEVENT
END:VCALENDAR