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Center for
Management & Executive Education

Mini-MBA:
Certification in Business Management

The Crummer Mini-MBA is grounded in the practical knowledge that can help ambitious professionals enhance their performance by making more informed business decisions. Participants gain new management skills and explore the latest tools to competitively succeed and lead.

Tools for Success

A Leadership Toolkit

01
About the Mini-MBA
02
What to Expect
03
Who is it for?
04
What You Will Gain

About the Mini-MBA

The Crummer Certification in Business Management Program – Mini-MBA™ at Rollins College has been in place for over three decades. It is one of our most popular executive education offerings, serving as a real-world toolkit for manager growth and development. Mini-MBA™ content is continually updated to reflect current best practices within today’s fast-changing, technology driven business environment.

Through a mix of interactive discussions, readings, case studies, simulation, and problem-solving exercises, the Crummer Certification in Business Management Program – Mini-MBA™ offers a practical foundation in the relevant concepts of business management today — topics that form the core of Crummer’s prestigious MBA curriculum. You will leave the program with new information and business tools that can be applied immediately in your organization — no matter what your industry or organization size.

What to Expect

Your accelerated learning experience will consist of 14 distinct modules that will include interactive discussions, readings, case studies, and problem-solving exercises. The Mini-MBA™ is created to provide you with:

  • A solid foundation in business theory and practices.
  • Immediately actionable information and business tools.
  • Concepts that are applicable to every industry and businesses of all sizes.
  • Ways to think more strategically and manage more effectively.
  • Exposure to current management topics and business trends.
  • An overarching view of the various functions within a business organization.
  • The ability to communicate more effectively across functional lines.
  • The capacity to link business knowledge to results.
  • Formal Certification, acknowledging achievement of your expertise in Business Management.

When you enroll in the Mini-MBA™ program, you’ll also have the chance to network with business professionals from companies throughout Central Florida, as well as interact and learn from top-level faculty with proven business expertise.

Who is it for?

Busy professionals appreciate this accelerated MBA program and the opportunity to quickly outpace the competition. This program is ideal for anyone who needs to improve their business savvy, with an emphasis on smart decision-making skills. Our students run the gamut and frequently include:

  • Experienced managers with a proven professional background.
  • Up-and-coming, high-potential management talent.
  • Individuals seeking to enter a full-time MBA program in the future.
  • Professionals with limited business training who find themselves in increasingly responsible roles.
  • Business program graduates who need a refresher course.
  • Seasoned executives that have fallen behind on the latest technologies, tools, and strategies.
  • Anyone who wants to add value to their resume and marketability.

Upon successful completion of the exam, you’ll receive a formal certification from the Rollins College Crummer Graduate School of Business, a prestigious academic institution ranked by Forbes as #1 in Florida. This certification which documents the new knowledge gained from the Mini-MBA, will give you the competitive edge you need for business success.

What You Will Gain

  • A “toolkit” of skills that will help you think more strategically and manage more effectively
  • Exposure to current management topics and business trends
  • A “big picture” view of business strategy and how each function of business fits into this picture
  • The ability to work and communicate more effectively with each functional area of business
  • A network of professional peers from a wide variety of businesses and industries throughout Central Florida
  • The expertise of top-level faculty who offer “beyond the classroom” expertise
  • The opportunity to link business knowledge to results — for your benefit and your organization’s
  • Formal Certification option, acknowledging achievement of your expertise in business management

ENROLL

Mini-MBA.
Maximum Impact.

Attendance is required at 18 of the 21 program classes to receive the completion certificate or take the optional certification examination. Missed classes may be attended the following semester without an additional charge to complete the requirements.

For more information or to schedule a custom training program for your organization, contact us at execed@rollins.edu or 407-691-1252.

Program Details

Dates

August 4 – October 24, 2020; Graduation November 4, 2020

Tuesday & Thursday evenings, 6:30 – 9:30 p.m.

Schedule

This training program consists of 14 modules.

Location

Bush Executive Center/Crummer Graduate School of Business, Rollins College Campus (Directions)

Tuition

$3,995 per person

01
Modules Overview
02
Your Mini-MBA Mindset
03
Managing Through Change
04
Innovation
05
Effective Marketing Management
06
Process Improvement
07
Economic Environment
08
Organizational Strategy
09
Human Potential
10
The Engaged Enterprise
11
Cash Flow and Financial Health
12
Big Data Analytics
13
Global Supply Chain
14
Critical Thinking
15
Leadership
16
Ethics & Cultural Transformation
Experience Excellence

Mini-MBA Modules

The Crummer Certification of Business Management — Mini-MBATM at Rollins College is designed to provide you with a full scope of leadership knowledge through 14 focused study modules. Each module will build upon the previous topic in order to help you develop the managerial skills to excel in the workplace.

First Things First: Exploring Your Mini-MBA Mindset

Faculty: Bronwyn Hoffmann, MA, MST, PCC

  • Focus on the process of strategic thinking and planning
  • Target best practice leadership efforts for maximizing performance

Change Management: Managing Through Change

Faculty: Bronwyn Hoffmann, MA, MST, PCC

  • Strategies and techniques to guide teams and organizations through change
  • John Kotter’s 8-step process for leading change

Innovation

Faculty: Peter McAlindon, Ph.D.

The course examines the concept of Innovation – the process of identifying and scaling an idea into something of significant value. In doing so, participants will come to understand how innovation plays a key role in areas from staff meetings to strategic planning to changing the organization’s mindset.

Building Successful Customer Relationships with Effective Marketing Management

Faculty: Mark W. Johnston, Ph.D. & Tracy Kizer, Ph.D.

  • Connecting your business to your customer using best practices from successful companies
  • Translating market trends into successful strategic marketing plans

Aligning Processes to Organization Strategy: Provide High-Quality Work at Low Cost Through Process Improvement

Faculty: Keenan Yoho, Ph.D., Henrique Correa, Ph.D. & James Rappold, Ph.D.

  • Business Process Management know-how
  • The dynamics of supply chain quality

Understanding the Economic Environment

Faculty: Dan Biller, Ph.D.

Gain a better understanding of the external economic environment in which firms operate by

  •  Analyzing the behavior of economic growth, inflation, and the job market
  •  Examining the short-run and long-run operation of the economy

Organizational Strategy: What It Is and Why It's Relevant to You

Faculty: Greg W. Marshall, Ph.D.

This module has been approved for 5 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

  • Gain a practical understanding of your role in strategy development and execution, regardless of where you fit on the organization chart
  • Learn how to identify core competencies and use them to develop creative ideas for future strategies
  • Maximize your personal contribution to organizational success

Unlocking Human Potential At Work

Faculty: Kimberly Smith-Jentsch, Ph.D.

This module has been approved for 5 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

The topics in this course provide the foundation for understanding individual and group behavior in organizations. Exercises and short case studies will be used to introduce key concepts in personality, leadership, motivation, performance, and group dynamics.

The Engaged Enterprise: Harnessing People and Purpose in Responsible Business

Faculty: Keith L. Whittingham, Ph.D.

In the world of Corporate Citizenship, many organizations are attempting to find their unique path to social responsibility through an introspective look at the company’s purpose. As companies seek to establish their brands as ethical, socially-conscious or sustainable in the minds of consumers, the corporate purpose provides a lens through which to align internal (operational) and external (CSR) practices with overall strategy. Within an organization, however, both the definition of corporate purpose and the execution of internal and external practices depend heavily on the people who make up the organization. In this two part sequence, we explore two critical aspects of the Engaged Enterprise.

Part 1 – Business on Purpose: Building the Case for Strategic Corporate Social Responsibility

In the first session of The Engaged Enterprise, we expand to the organizational perspective and explore why and how engaging with the concerns of its broader stakeholders can create long term financial value for the company, while also creating value for the greater society.

Part 2: Aligning People and Passions for Enhanced Organizational Engagement

In the second session of The Engaged Enterprise, we take a look at the individual in an organization and see how understanding and valuing uniqueness can lead to greater fulfillment, engagement and individual and team effectiveness. We also explore individual passion as a building block for organizational purpose.

Understanding Your Organizations Cash Flow and Financial Health

Faculty: Halil Kiymaz, Ph.D., CFA

  • An examination of the short, long and complete cash cycle of the organization
  • Effectively utilizing the balance sheet, income statement and statement of cash flows to evaluate the organization’s historical performance and as forecasting tools

Big Data Analytics - The Formal Pursuit of Useful Answers from the Data Deluge

Faculty: Jordan Lomas, MBA

Data, big and small, surrounds us at every point and from every perspective. It can open new, powerful insights on virtually everything. What can it inform you and your business opportunities? This interactive program details the five key pillars of big data analytics: context, data, methods, technologies, and resources along with their orchestration in technical architectures and formal data science processes to successfully uncover actionable answers found in multiple large data sets and data streams. Mastering big data offers a key (and growing) business advantage; A fast-paced combination of lectures, discussions, and exercises gets you started.

When you have completed the program, you will be able to:

  • Identify the opportunities and challenges for big data analytics • Identify key analytics and their purpose.
  • Identify key technologies and their role in big data analytics
  • Form big data architectures focused on specific opportunities that tradeoff time and cost
  • Detail key process steps to properly obtain, prepare, and analyze big data

Global Supply Chain Management

Faculty: Henrique Correa, Ph.D. & Keenan Yoho, Ph.D.

Supply chain management is the integrated management of the business processes and flows of services, physical goods and information from the producers of basic inputs to the final consumer’s use and disposal of products. This module will explore practical concepts, approaches and tools that can be immediately applied to better understand, analyze and improve the efficiency and effectiveness of (service and manufacturing) organizations’ supply chains. The learning objectives of the module are:

  • To discuss the basic workings of current (service and physical goods) global supply chains, including outsourcing decisions
  • To discuss best practices and improvement opportunities to achieve win-win relationships within supply chains
  • To enable participants to analyze and contribute with the improvement of the efficiency and effectiveness of the supply chains with which they are involved

Critical Thinking for Business Decisions

Faculty: Kyle Meyer, Ph.D.

Thinking influences everything you do, or want, or feel. But all thinking is not created equal. There is good thinking and not so good thinking. In this course you will be required to think, analyze, question, and discuss issues affecting day-to-day and business decisions in this complex world. The course is designed to challenge how you think and how you recognize logical arguments, their underlying assumptions and their limitations.

Objectives: When you complete this course you should be able to:

  • Describe critical thinking
  • Explain why critical thinking is essential in mastering content and effective day-to-day and business problem solving
  • Identify biases that undermine thinking and problem formation
  • Discuss the elements of reasoning in problem situations
  • Evaluate the quality of your thinking
  • Demonstrate your critical thinking through argumentation, questioning and reflection
  • Apply critical thinking to day-to-day and business settings

Unleashing your Leadership Potential

Faculty: Misty L. Loughry, Ph.D.

Learn how to unleash your leadership potential.

A Leader's Guide to Business Ethics & Cultural Transformation

Faculty: Robert M. Hebeler, DBA

This module has been approved for 2.5 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

This course will include:

  • The History of Ethics and Social Responsibility
  • The Contemporary Role and Importance of Ethics in Business
  • Recognizing Ethical Challenges specific to the Industry
  • Raising Awareness to Ethical Behavior in Business l Case Studies
  • The Nature of Social Responsibility
  • Social Responsibility Challenges

Upon completing this seminar, attendees will be able to:

  • Define business ethics and articulate its operation and value in their corporation
  • Detect some of the ethical issues that may arise in business
  • Specify how businesses and specifically their business can promote ethical behavior
  • Define social responsibility and explain its relevance to business
  • Discuss an organization’s social responsibilities to owners, employees, vendors, consumers, the environment, and the community
  • Evaluate the ethics of specific business decisions